Poster analysis

For my poster I included key parts that are conventional to horror and will represent the genre clearly. For example the blood splats clearly show that the genre his horror, also the use of black and white with only the colour red from the blood being visible connotes fear and links with the genre of the film, attracting the correct target audience. The framing and choice of shot I used was close up this is a conventional shot and framing for a horror poster, as the main focal point is the blacked out eye. It’s typical for the poster to be photographic rather than art or graphical when creating a horror film poster. The layout of the my poster (left) is conventional to existing products (right) both have the close up of someone being the main focal point, with either no colors or dull colors apart from red. The tag line or USP (unique selling point) across the top of the poster in white writing and billing block at the bottom of the poster is a conventional aspect. Another convention with poster taglines are play on words for example: ‘Attack Of The Crab Monsters’ poster tag line is ‘…A tidal Wave of linking with the monsters from the sea and the metaphorical phrase. I have also stuck to this convention with the tag line of ‘When you’re always being watched, how can you hide?’ This is play on words due to the man in the poster not having a visible eye.