Saw IV poster

Saw IV was releised in October 2007 and is American horror thriller, a hybrid genre.  The director of the film was Darren Lynn Bousman.

The image is a female tied up in a chair with a pig head over her head and a red draped material over her.

The colour red is a motif throughout the poster and convention to the hybrid genre. This also connotes that the film will contain a lot of gore. Having the red all the way down the centre of the frame will draw the eye from top to bottom seeing the image, then the title and finally the date it is being released.  Red is very conventional in horror thriller films as it connotes many things such as blood and danger. Also the lighting used in the image starts of dark giving the image a scary tense atmosphere. Also the lighting hides the machine she is sitting but reveals a small amount that again draws your eye down the page.

The font used in the image is a uneven font that is different sizes and random capital letters, however the IV is very clean cut and sharp. The font used is very conventional to the genre of horror. The font used for the date released and strap line is very clear making it easy to read, so on advertising it will be easy to read. Also the main title of Saw is large again making it easier to read. Also having the font random and not looking the same as each other will make it very easy to remember. The tag or selling line ‘It’s a Trap’ tells you that the film will include tricking people in to do things and also trapping people also connoted from the image on the poster. Also having the strap line all in capitals makes it stand out and makes the audience reads it slower.

Overall I think that the film is mainly aimed at a majority male audience.  I think this because of the female on the front, from her shoes and leg it connotes a young female who is helpless, conventional to horror films and symbolising the Final girl theory.