Fangoria Magazine

Fangoria is an international, US horror film magazine. The magazine has been in publication since 1979. Fangoria has a circulation of 150’000 per issue, releasing 10 issues a year. Fangorias website has over 3 million hits a month.

The colours used on the magazine are all conventional to the genre of the films, horror. Red is used a lot including the title; red is used a lot in horror films as the colour represents fear, danger and blood. Also black is used a lot on the magazine cover again conventional to the genre that the magazine is advertising.

You know that the magazine is well known as the head of the monster is covering it. The white boarder around title of the magazine makes it stand out and contrast from the black background, attracting the reader’s eye. The strap lines will attract the obvious target audience of people who enjoy horror films. ‘Summers hottest horror previews’. This strap line will attract people who enjoy horror films and want to see new ones that are coming out. Having the other two films along the side will attract people who want to see them films. The font used on the words ‘the descent’ is conventional to its genre. Fonts used for horror films are normally thin wording, also the blood splatter on the wording is again a clear representation that it is going to be horror film. The target audience for this magazine I would say is manly a male demographic due the films that the magazine covers.