Scream Magazine

Scream magazine is a Norwegian magazine established in 1990.

The title scream connotes horror being used a lot in horror films and hopefully making the audience scream. The font of the title is very conventional to its genre, using the effect of running blood the audience can instantly tell the genre of the magazine and what it is trying to connote. Also the colour red symbolises blood, fear and horror. I feel that the target audience is both for fans of physiological horror and gore horrors. I think this because of their title ‘scream’ connoting more to jump scares conventional mo0re to the physiological genre within horror. However due to the body horror and makeup effects of the images on the front cover I also think this magazine reaches a wider audience of gory horror fans as well. The dark tones behind the character in the image are there to add atmosphere of suspense. The young female on the front cover is a conventional character to the genre, final girl. Her appearance of short dark hair is very conventional to the final girl. Also her pose in the image also shows this as she isn’t there to be looked at (male gaze theory, Laura Mulvey) there is a feel of feminist enpowerment